Fountainhead is working in partnership with the Structure + Purpose research program. The aim of this program is to provide an ideal understanding of the nature and effects of contemplation and realisation.

By signing up, you agree to Fountainhead collecting data generated by you as a user, such as text-based content, images uploaded, and related meta-data (time and date of inputting). We also collect information about how you use our Services, such as the types of content you view or engage with or the frequency and duration of your activities. We also collect information that others provide, such as comments made in response to content you have produced.


The information will be used for research purposes. This is a long-term program of work so the data is likely to be used in different ways. For instance, we may analyse data across users to see what some, many, or all individuals have in common. It could then prove useful to look deeper at patterns within data for a single user or subset of users.


When Structure + Purpose engage in this research, the data extracted will be initially de-identified by the researchers. This means that the content you inputted or uploaded onto Fountainhead will be kept separately from your identity.

The linkage between the de-identified data and identities of individuals will be stored in a password-protected key file, separately from the data itself, which will be stored in its own password-protected file.

Structure + Purpose adhere to a Data Protection Plan which establishes and encourages the development of best practices.


To further the research, Structure + Purpose may wish to contact you to suggest follow-up research. For example, a set of users may have described an experience that could be explored further via a survey or interview.

In such cases, you will be contacted by a researcher using a process managed according to the data protection plan.

There is never any obligation to be involved in this follow-up research.


All data will be published so as to protect the privacy of its participants. In cases where the published data includes details or quotes about the particulars of a person’s experience, obvious identifiers such as real names will be removed. The final arbiter of this will be the participants themselves, who will have an opportunity to mandate changes to satisfy their concerns about privacy.